I help SaaS founders & marketers build better companies.
Book an hour-long strategy session or ongoing support and guidance for you, or your team.
“The brand loyalty and trust we have today within our market, and the thought leadership that we're respected for — we wouldn't have any of that without her.”
—Carter Gilchrist, Co-Founder & Chief Product Officer, Unbounce
I've been building marketing experiences online for 15 years.
Though I've focused my last 8 years on SaaS and tech companies, since 2002, I've worked with almost every kind of business—from early-stage tech startups to big brands like Yellow Pages and AskMen. You name it, ecommerce, marketplace, travel, events, retail and wholesale businesses, for both B2B and B2C markets.
My Marketing Advice Has Been Featured On Places Like:
“Working with you I feel like I’ve received a fast-tracked masters in marketing.”
—Dave Lastovskiy, Head of Marketing, Bus.com
Recent Posts on Medium
How founders are unknowingly failing their marketers
Tech companies are often founded by people who know very little about marketing. But at some point, customer acquisition becomes an emergency, and they fumble their way through hiring someone who has less experience than originally hoped for.
When lack of clarity is killing your team’s effectiveness
Sometimes it’s a marketer who struggles to establish ownership over a website. Other times, it’s a team lead micromanaging projects. In the worst cases, it’s the founders incapable of getting out of the team’s way. The point is, clear expectations and ownership are needed STAT.
My 17 professionally-personal happenings in 2017
Interested in my journey to launching A Better CX? Here's what happened since I jumped ship at my steady in-house VP gig to build an advisory business (as a new mom of 2). Read my barely meant for public-consumption year in review.
“Perhaps the biggest difference between most first-time founders and most second-time founders is how long they try to do it all themselves.”
Investor, Advisor, Founder at SaaStr