Marketing & CX Advisor
Georgiana Laudi is a growth strategist obsessed with helping SaaS companies connect with their customers and potential customers. She's been bringing brands, products and campaigns to life online for 15 years.
Georgiana is the former VP of Marketing at Unbounce, one of the country’s fastest growing tech startups, ranked 14th in the Deloitte Fast 50, in 2016. As an early employee, she built a team which surpassed targets and more than doubled acquisition in its 2nd year. She helped grow the company from $1M to $15.6M in Annual Recurring Revenue in 5 years without any major funding.
Since 2002, Georgiana has supported marketing at a variety of businesses, from early-stage startups to big brands like Yellow Pages and AskMen. She has experience working with SaaS, Ecommerce, marketplaces, retail and wholesale businesses, for both B2B and B2C markets.
Names, Faces & Kinds Words
"Brilliant marketer and the best hire I ever made."
Brilliant marketer and the best hire I ever made. When we needed someone that could to take our marketing - in the most critical time of a hyper-growth company - and make it scaleable, make it broader, and make it better than any of our competitors, she delivered. I’d say that year-over-year 100% revenue growth for the following 2 years speaks to her strategic vision, but also her ability to get involved in the production of everything we were doing. Something that s an essential part of over-delivering in a startup environment. It also meant long hours, relentless hustle, adding new marketing channels, growing our brand (while protecting it with a diehard attention to detail), and pushing not only herself, but her team.
"Gia is wicked smart, and was quickly able to give me direction that I've been able to run with"
Gia is wicked smart, and was quickly able to give me direction that I've been able to run with, that will help us scale our marketing team and improve how we approach marketing strategy as a company. Her questions and insight are sharp and on point. She helped me more than she likely knows!
"A huge driver of the company's growth"
Georgiana's contribution to Unbounce has been immeasurable. She was instrumental in creating the extremely high standards we hold ourselves accountable to today in marketing, and a huge driver of the company's growth.
"I was hoping to get 1-2 new ideas, and instead I got a dozen ideas and a clear plan on what I need to prioritize and how to execute."
I was feeling in a bit of a rut and hoping to walk away with 1-2 new ideas on marketing activities I should prioritize. The advice she gave me was sometimes not what I expected, or things that I would have thought of myself. She helped me spot some blind spots in our marketing. I was hoping to get 1-2 new ideas, and instead I got a dozen ideas and a clear plan on what I need to prioritize and how to execute. I'm not sure it's possible to pack any more value in 60 minutes.
I've been to many marketing conferences, always walking away with an overwhelming amount of general advice and not sure what I should focus on. After my 1-hour call with Georgiana, I walked away with more concrete ideas and clarity on what I need to prioritize than any 3-day conference I could have attended.
"She was able to help me prioritize and navigate challenges, so they started to feel more like opportunities."
I wasn't sure how much how much progress or impact there would be during an hour call with Georgiana. As an early stage startup, it's easy to lose sight of the value of marketing when you're wearing many hats. She was able to help me prioritize and navigate challenges, so they started to feel more like opportunities. It's reassuring to know Georgiana is available with her SaaS marketing expertise to be a resource while building and growing a SaaS company.
"The brand loyalty and trust we have today within our market, and the thought leadership that we're respected for — we wouldn't have any of that without her."
Gia was integral to a period of growth that helped define Unbounce as a leader in our market. Her drive, dedication, attention to quality (and the details that matter,) and general influence had such a significant impact on our business. The brand loyalty and trust we have today within our market, and the thought leadership that we're respected for — we wouldn't have any of that without her. She played a key role in everything from helping us define our core values as a business, our vision and mission statements, and levelling up the content marketing bar to which we're often measured against in the industry. Gia is an executer and an incredibly experienced marketer that would be invaluable to any organization in the digital marketing space, especially SaaS.
"A digital force of nature"
Georgiana is a digital force of nature, pure and simple. She’s a consummate pro, delivering in her sleep (sometimes literally) and cutting into any task with laser-like marketing acumen.
"Georgiana is a driving force for increasing standards of professionalism, quality and thoroughness of execution"
Georgiana is a driving force for increasing standards of professionalism, quality and thoroughness of execution and tenacity in striving towards hitting new-customer targets. She contributed an enormous amount to Unbounce's success and I am confident that anyone working with her will find her to be committed, hard working and focused in everything she does.
"She drove our marketing to meet a consistently high standard, repeatedly recognized as best-in-class."
Through consistently amazing work, Georgiana provided our marketing team with examples of "what 'good marketing' looks like" and inspires an ideal of passion and quality that our whole marketing department strives to meet even in her absence. She drove our marketing and content to meet a consistently high standard, repeatedly recognized as best-in-class. At the same time, she played the role of VP, director, mentor and friend to me and many other colleagues. I'd recommend Georgiana for any project or role where quality cannot be compromised.
"Working with you over the course of 9 months I feel like I’ve received a fast-tracked masters in marketing."
Since starting at Bus.com 3 years ago I’d been seeking mentorship from a senior marketer who gets it. I’d been introduced to many marketers with great titles at established and successful companies ranging from Intel, Lightspeed, Breather, etc. Many of these people were confident in their approaches, but they didn’t understand the big picture. Initially it was hard for me to describe what they were missing, but I can finally put it into words: they didn’t know anything about their customer or their journey.
From the first call I knew it would work. You cared, you thought, and you listened. Too often marketers are ready to prescribe their strategies and tactics and they forget that it’s not about who has the best way of user acquisition. Instead, we worked together to figure out where I had gaps and we filled them with frameworks and strategies that make sense.
Working with you over the course of 9 months I feel like I’ve received a fast-tracked masters in marketing. The value I’ve received in understanding the importance of our customer, how to build strategies around them, and how to empower my team to succeed are immense. I feel like I’ve received a toolkit that will help me establish a strong, sustainable strategy for Bus.com, and will follow me throughout my career.
"If you should be so fortunate to have the opportunity to work with or hire Georgiana, do it, don't think twice."
In the startup ecosystem there is a lot of chatter about hiring "A" players. Georgiana is a rare example of one, a true professional. When we launched OpenDesks, building a community was a critical task. I called Georgiana and she led our community building initiative from that moment. She also made key contributions to SEO, SEM, analytics, brand strategy, marketing, PR, messaging, and copy. Her social media efforts were directly attributable to press coverage by Entrepreneur, NYT, and WSJ. Her technical skills are sharp; her instincts for all things digital are even sharper. If you should be so fortunate to have the opportunity to work with or hire Georgiana, do it, don't think twice.
"We learned a lot, took back control of our website and now have a solid plan we feel confident in."
We first reached out to Georgiana to help improve our marketing strategy, stack, and overall funnel. We found her to be very knowledgeable and easy to follow. We learned a lot, took back control of our website and now have a solid plan we feel confident in. If you have someone eager to learn more about marketing and are ready to take action at your company, I’d absolutely recommend working with her.