A Better CX Inc. helps high-growth SaaS, ecommerce and marketplace companies achieve business goals with purpose-driven and customer-centric marketing.
If you're a founder of a 'product-first' SaaS company (and let's face it, they all are), you know the feeling of dread when it finally comes time to focus on marketing. A great product isn't negotiable, it's true. But a great user experience can't be a stand in for a compelling customer experience. Your customer's success depends on a great product being delivered via stellar customer experience marketing; from first thought and discovery, to acquisition, adoption and fierce loyalty to your brand and product. A great product is not enough. But you knew that.
If you're a marketer at a 'product-first' SaaS company, you already know all of this stuff. You're painfully aware that you should be spending more time thinking strategically, holistically, rather than only tactically to drive quick results or (and?!) managing your growing team. Executing on marketing yesterday isn't negotiable, we get it, but the time for relying on the latest growth hacks has passed.
Get the Undivided Attention of a Seasoned Marketing Executive
Georgiana Laudi is a digital strategist obsessed with helping high-growth companies connect with their customers and potential customers. She's been bringing brands, products and campaigns to life for 15 years.
Georgiana is the former VP of Marketing at Unbounce, one of the country’s fastest growing startups, ranked 14th in the Deloitte Fast 50, in 2016. As an early employee she built a team which more than doubled acquisition in its 2nd year and helped grow the company from $1M to $15.6M in Annual Recurring Revenue.
Prior to joining Unbounce she helped startups and companies like Yellow Pages and AskMen launch products and marketing campaigns as a consultant.
She began her marketing career in 2003 with SEO and SEM, quickly developed Copywriting skills, mastered Social and Content Marketing, and more recently Conversion Rate Optimization.
Georgiana has worked with Ecommerce, SaaS, brick & mortar, tech startups, retail and wholesale businesses, for both B2B and B2C markets.
The Names & Faces Behind the Work
"Brilliant marketer and the best hire I ever made."
Brilliant marketer and the best hire I ever made. When we needed someone that could to take our marketing - in the most critical time of a hyper-growth company - and make it scaleable, make it broader, and make it better than any of our competitors, she delivered. I’d say that year-over-year 100% revenue growth for the following 2 years speaks to her strategic vision, but also her ability to get involved in the production of everything we were doing. Something that s an essential part of over-delivering in a startup environment. It also meant long hours, relentless hustle, adding new marketing channels, growing our brand (while protecting it with a diehard attention to detail), and pushing not only herself, but her team.
Oli Gardner, Co-Founder, Unbounce
"A huge driver of the company's growth"
Georgiana's contribution to Unbounce has been immeasurable. She was instrumental in creating the extremely high standards we hold ourselves accountable to today in marketing, and a huge driver of the company's growth.
Rick Perreault, CEO & Co-Founder, Unbounce
"She was able to help me prioritize and navigate challenges, so they started to feel more like opportunities."
I wasn't sure how much how much progress or impact there would be during an hour call with Georgiana. As an early stage startup, it's easy to lose sight of the value of marketing when you're wearing many hats. She was able to help me prioritize and navigate challenges, so they started to feel more like opportunities. It's reassuring to know Georgiana is available with her SaaS marketing expertise to be a resource while building and growing a SaaS company.
Amanda Rose, CEO & Founder, Timecounts
"If you should be so fortunate to have the opportunity to work with or hire Georgiana, do it, don't think twice."
In the startup ecosystem there is a lot of chatter about hiring "A" players. Georgiana is a rare example of one, a true professional. When we launched OpenDesks, building a community was a critical task. I called Georgiana and she led our community building initiative from that moment. She also made key contributions to SEO, SEM, analytics, brand strategy, marketing, PR, messaging, and copy. Her social media efforts were directly attributable to press coverage by Entrepreneur, NYT, and WSJ. Her technical skills are sharp; her instincts for all things digital are even sharper. If you should be so fortunate to have the opportunity to work with or hire Georgiana, do it, don't think twice.
Chris DiFonzo, CEO & Founder, OpenDesks
"The brand loyalty and trust we have today within our market, and the thought leadership that we're respected for — we wouldn't have any of that without her."
Gia was integral to a period of growth that helped define Unbounce as a leader in our market. Her drive, dedication, attention to quality (and the details that matter,) and general influence had such a significant impact on our business. The brand loyalty and trust we have today within our market, and the thought leadership that we're respected for — we wouldn't have any of that without her. She played a key role in everything from helping us define our core values as a business, our vision and mission statements, and levelling up the content marketing bar to which we're often measured against in the industry. Gia is an executer and an incredibly experienced marketer that would be invaluable to any organization in the digital marketing space, especially SaaS.
Carter Gilchrist, Co-Founder & Chief Product Officer, Unbounce
"A digital force of nature"
Georgiana is a digital force of nature, pure and simple. She’s a consummate pro, delivering in her sleep (sometimes literally) and cutting into any task with laser-like marketing acumen.
Liesl Barrell, Co-Founder, ThirdWunder
"Georgiana is a driving force for increasing standards of professionalism, quality and thoroughness of execution"
Georgiana is a driving force for increasing standards of professionalism, quality and thoroughness of execution and tenacity in striving towards hitting new-customer targets. She contributed an enormous amount to Unbounce's success and I am confident that anyone working with her will find her to be committed, hard working and focused in everything she does.
Jason Murphy, Co-Founder, Unbounce
"She drove our marketing to meet a consistently high standard, repeatedly recognized as best-in-class."
Through consistently amazing work, Georgiana provided our marketing team with examples of "what 'good marketing' looks like" and inspires an ideal of passion and quality that our whole marketing department strives to meet even in her absence. She drove our marketing and content to meet a consistently high standard, repeatedly recognized as best-in-class. At the same time, she played the role of VP, director, mentor and friend to me and many other colleagues. I'd recommend Georgiana for any project or role where quality cannot be compromised.
Corey Dilley, Director of Campaign Strategy, Unbounce
"I genuinely could not have asked for a better experience."
I scheduled a strategy session hoping to get clarity and direction on our rebrand process and rollout. Though it was a relief to know that generally I was on the right path, the call was a huge help in identifying opportunities that I had overlooked. Thanks for your help, Georgiana. I was a was a bit intimidated coming into the call but I quickly felt like you understood my situation and were all hands on deck to help. I genuinely could not have asked for a better experience.
Dave Lastovskiy, Head of Marketing, Bus.com