How to avoid the customer value-gap & build an effective CX strategy for your team

A step-by-step guide to help SaaS teams create clarity, understand customers and operationalize that understanding for growth.

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About the author:

Georgiana has been working with companies like Unbounce, Appcues and Sprout Social since 2009, launching and building B2B and B2C brands online since Y2K was a thing. While VP of Marketing at Unbounce, she helped grow revenue from $1M to nearly $16M ARR without any major funding. She scaled her team from a founder-run blog to a team of 35 and a brand consistently recognized as best-in-class for their marketing.

As a strategic advisor, Georgiana helps early and growth-stage SaaS companies scale by working one-on-one with founders and marketers as a marketing exec for hire.

She is also the co-founder of Forget The Funnel, the tech marketer’s toolbox for being amazing at work.


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